What is the news?
Tech giant Meta removed more than 159 million fake ads from its platforms last year and closed 10.9 million fraudulent accounts as part of its efforts to combat online fraud. The company has also announced the launch of new anti-scam tools on Facebook, Instagram and WhatsApp. It is designed to warn users about common fraudulent tactics and suspicious activities.
AI used to detect fraud
Online fraud on social platforms has become a growing problem, with criminal gangs using fake advertisements, impersonation tactics and cloned accounts to defraud users of money or personal data. Meta says it is using Artificial Intelligence (AI) to detect fraudulent activities more effectively, as older methods are ineffective.
This is how this system works
According to the company, fraudsters often use clever tricks and deceptions that traditional detection systems cannot detect. To address this problem, Meta has developed AI systems that can analyze multiple signals simultaneously, including text, images, and surrounding context. These systems are designed to detect two major types of fraud – impersonation and fake websites.
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