Why the delay in the ‘toxic’ campaign? What is Yash’s plan?

Rocking star Yash’s movie ‘Toxic: A Fairy Tale for Grown Ups’ is one of the most awaited movies of Indian cinema. After the unprecedented success of the ‘KGF’ series, Yash’s film is starring, naturally the curiosity has skyrocketed. The film is scheduled to release on March 19. Even though there is only one month left for the release, fans are worried that the big promotion has not started.

Promotion for such big-budget pan-India films usually starts several months in advance. Another year is left for the release of Rajamouli’s movie ‘Varanasi’. But Rajamouli has already started the promotion of the movie. Yash is also an actor who takes promotion seriously, as he traveled all over the country during the film ‘KGF’ and ‘KGF 2’ and promoted the film single-handedly. But there is a doubt that Yash is following a different strategy this time.

Toxic film is being made in Hollywood standards and the final stage editing and VFX work is said to be taking more time than the promotions. This may also be the reason for delaying the promotion of the movie. In the name of promotion of the movie, only one teaser and character posters of the actresses of the movie have been released so far. Neither Yash nor anyone else from the film crew has started the campaign openly.

Also Read: Why Ram Gopal Varma is angry with Yash?

Yash is always good at giving ‘surprises’. The character introduction of ‘Raya’, which released in January, has already created a huge buzz. Yash’s plan is also likely to take the hype straight to the theaters by doing the promotion with a bang at the last moment. Yash seems to have a different campaign plan this time than during ‘KGF’.

Nowadays publicity is very important for the opening of a movie. It is a belief in the film industry that good publicity leads to good opening. But, Yash’s brand value and his charisma after ‘KGF’ is able to draw people to the theatres. The trailer of the movie ‘Toxic’ will be released in the next few days and the situation is likely to change after the release of the trailer.

While the delay in the promotion has left Yash fans a little worried, it is expected that even the ‘Toxic’ campaign will be effective and stylish as Yash has always prioritized quality. The movie will release on March 19 Ugadi festival.

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